Text message marketing is an essential tool for connecting with clients on a personal level. Text messaging is now used by both big companies and small/medium businesses to strengthen their marketing campaigns.

The text message is becoming an increasingly important aspect of efficient multi-channel marketing as more firms want to expand their reach and target customers on the go. You can plan and implement text message marketing campaigns with text message marketing software. This program allows you to give clients timely, customized text messages, increasing engagement and brand loyalty.

Distinct companies’ tools have different feature sets that assist enterprises. I evaluated and compared the top SMS marketing tools to assist you to choose the best one for your company.

What is Text Message Marketing?

Text message marketing, often known as SMS marketing, is a means of providing promotional messages such as deals, coupons, alerts, or promotions to highly-targeted, opt-in text message recipients.

Customers must grant you specific permission to market to them, therefore it’s a permission-based method of marketing. Permission-based subscribe buttons in campaign messages, contest entries, an online opt-in form, or texting a certain keyword to a shortcode can all be used to target prospective clients.

List of 10 Best Text Message Marketing Software in 2021

1. Trumpia

Trumpia is a simple software to get started with, but you’ll end up sticking with it because you’ll never outgrow it. If you’re just getting started with your first campaign, their packages include everything you need, Scheduled reminders, drip campaigns, contact importing, mobile keywords, and extensive reporting are among the software’s regular text messaging features. Auto-responses, yes/no reaction texts, SMS coupons, text-to-vote messages, and a shuffle responder for sending random fun messages are among the sophisticated engagement features available. 

Furthermore, it is one of the best text Message Marketing software because the software automation features outperform those of the other providers we looked at. It collects data from subscribers as they answer text prompts and filters them based on their interests, behavior, and attributes. Instead of blasting everyone with the same message, firms can segment and target their clients more precisely with this type of sophisticated tracking.

Trumpia Features

  • Data capture is automated in order to create highly segmented lists.
  • For enhanced customization, it offers smart targeting and leads scoring.
  • It features a multi-faceted platform for increased reach — SMS, MMS, email, and so on.
  • For easy customer opt-in, it features QR codes and keywords.
  • Integrations with Zapier and Salesforce.
  • Drip campaigns with pre-written automated SMS for opt-ins and sign-ups

Trumpia Pricing

Trumpia has a variety of price options, which are classified into Core Plans and Advanced Plans, all of which include premium features. Basic Plans begin at $45 per month (billed annually) Premium Plans begin at $195 per month (billed annually) You can also sign up for a 14-day free trial to try out this product.

2. SimpleTexting

On this list, SimpleTexting is the best text Message Marketing software because it provides exactly what it advertises: a straightforward and easy-to-use SMS marketing platform. It’s quick, simple, and inexpensive, making it the ideal SMS text messaging marketing tool for companies of all sizes.

Your company can send opt-in SMSs to all of its contacts. It allows you to send bulk SMS messages and set up drip campaigns with automated follow-up messages. You can also include promotional elements like photos and opt-in buttons in your SMS messages using the popular SMS marketing software. You may also trace which people clicked on a specific link and enable two-way dialogue without any effort. The service even offers specialized customer service to help with issues.

SimpleTexting Features

  • For intelligent task assignments, there’s a team collaboration feature.
  • A single account can have multiple phone numbers.
  • Shortcodes that are simple to memorize.
  • Contact lists with inactive numbers are removed.
  • Customer segmentation and personalization.
  • Unused credits are carried over to the next month.

SimpleTexting Price

Monthly fees start at $25 for 500 credits (enough for 500 texts). On the entry plan, additional credits cost $0.045; greater volume plans are available if you need to send more texts.

3. Omnisend

Omnisend is a robust SMS marketing platform that enables e-commerce businesses to send unlimited promotional SMS and MMS campaigns at high speeds, while also integrating them with other channels (email, web push notifications, etc). When launching automatic cart abandonment, post-purchase, and other workflows, this is very useful.

Omnisend proved to be one of the best text Message Marketing software because Shopify, Shopify Plus, WooCommerce, BigCommerce, Magento, and other E-commerce platforms are all supported by Omnisend software. The best aspect is that every company that signs up for the Pro or Enterprise plan receives free SMS credits worth the monthly plan fee. In addition, unlike other SMS platforms, Omnisend does not charge extra for fast sending speeds or more sending numbers — you are in charge.

Omnisend Features

  • To provide a more engaging experience, Omnisend allows you to create branded landing pages, which are pages that have the same look and feel as your website.
  • Using eCommerce Customized Segmentation, provide customized messages to your clients based on their purchase habits.
  • Customer lifecycle stages are used by Omnisend to categorize customers. Artificial Intelligence is used by Omnisend to do this. So you don’t have to go through mountains of data to figure out who needs to be re-engaged.
  • People are enthralled with discounts and special offers. Omnisend makes it simple to reward your customers with unique discount coupons.
  • Product Pickers makes it easy to add products from your business to your email campaigns.
  • Omnisend combines several marketing channels (email, SMS, and web push notifications) into a single workflow to provide your customers with a consistent and tailored experience.

Omnisend Pricing

The Standard Plan costs $16 per month. $99/month for the Pro Plan Pricing is tailored to the Enterprise Plan. A free plan is also available.

4. TextMagic

TextMagic is one of the best text Message Marketing software firms situated in the United Kingdom that can assist you in streamlining your marketing efforts across many media. You can send notifications and bulk SMS marketing messages via mobile, desktop, and even web browsers with this service.

The program allows you to communicate with your subscribers in two ways and send mass text messages. It even allows you to send text messages over email, making it a viable alternative to email marketing.

TextMagic, like SimpleTexting, can interact with CRM platforms via APIs and Zapier integrations. This enables you to streamline, optimize, and automate your SMS marketing campaigns. It also has dependable reporting and analytics capabilities.

TextMagic Features

  • For intelligent task assignments, there’s a team collaboration feature.
  • A single account can have multiple phone numbers.
  • Shortcodes that are simple to memorize.
  • Contact lists with inactive numbers are removed.
  • Customer segmentation and personalization.
  • Unused credits are carried over to the next month.
  • Mobile, Mac, and PC versions are all available.
  • Two-way chat and SMS distribution lists
  • Coverage in numerous countries throughout the world.
  • SSO and 2FA provide added security.

5. ClickSend

Without having to download any proprietary software, ClickSend enables businesses to send thousands of text messages from anywhere in the world. Users can send bulk text messages via their SMS provider or even their email accounts.

Users may move between email, text, fax, and even non-SMS channels like Facebook and WhatsApp using a cloud-based application. While these features make ClickSend a considerably more complete service, it is perhaps best suited for seasoned marketers and developers.

ClickSend also offers APIs so that third-party apps and programs can use their services. Many marketing firms and businesses benefit from ClickSend’s services, which make tasks like event management, customer service, and routine reminders much easier.

ClickSend Features

  • Gateway for SMS, MMS, Voice, Email, and Fax.
  • It includes a dedicated web dashboard as well as APIs.
  • Deliveries are made quickly, and the service is available all across the world.
  • Military-grade 256-bit SSL encryption.
  • SLA of 100% uptime.
  • You can Reach out to the entire world.
  • Integration with Zapier, Salesforce, and other comparable software is simple.
  • Customer service available 24 hours a day, 7 days a week.
  • Per the message, there is now a restriction of 1224 characters.

ClickSend Pricing

For under 2000 messages, the charges start at $0.0911. The cost-per-message decreases as the volume of communications increases.

6. SalesMsg

SMS marketing automation isn’t just for big enterprises; it’s also for small and medium businesses. Salesmsg caters to this market, providing your small business with the tools it needs to run successful mass text campaigns at a low cost.

When compared to other, more expensive choices, the tool’s user interface can appear a little plain. Users, on the other hand, consider that the tool’s straightforward and user-friendly nature distinguishes it from others in the same category.

Salesmsg, like the other tools on this list, can connect to other apps like Zapier, Hubspot, and Zoho. You may also use it to create new phone numbers for reaching out to your prospects thus, it is one of the best text Message Marketing software in 2021.

SalesMsg Features

  • Through Zapier, there are over 1000 integrations.
  • For top-notch personalization, use a data merging solution.
  • Canned responses in a single click, even outside of business hours.
  • Integrations with calendars make it easier to schedule appointments.
  • Customers who wish to speak with you right away can use call forwarding.
  • Tags can be used to segment a list.
  • Third-party CRMs and marketing automation tools can be integrated.

SalesMsg Pricing

You can start with a Pro-paid plan for $35, which includes 750 SMS texts, and then upgrade to a Premium plan for $300, which includes 7,500 text messages. Furthermore, if you have more complex needs, this SMS marketing software allows you to create a unique plan. If you want to give it a try, there is a 14-day free trial available.

7. SlickText

SlickText one of the best text Message Marketing software that provides organizations with a low-cost, cloud-based SMS marketing solution. The superior technology of the service, as well as an emphasis on subtleties that other similar services neglect, make it suitable for SMS marketing.

SlickText includes a dedicated mobile app that you can use to track your SMS texts and marketing on the move, in addition to the web-based interface. It also offers specific training to help firms understand how to make the most of the technologies.

SlickText’s elegant interface and remarkable simplicity of navigation are the reasons for its broad popularity. The platform is backed up by specialists with an in-depth understanding of marketing compliance, making it a tool that can be used by organizations of all sizes.

SlickText Features

  • SMS and MMS mass text messaging, up to 1600 characters
  • Text message scheduling and auto-replies are both available.
  • Drip campaigns are used to send subscribers delayed text messages.
  • Interacting with customers using two-way text messaging.
  • Double opt-ins and opt-in links
  • Zapier, Facebook, Shopify, and other integrations are available.
  • Incoming texts are free.

SlickText Pricing

SlickText has an eight-tiered pricing system. The Basic Plan, which costs $29 per month for 500 texts, is the most affordable option, while the Monstro, which costs $1250 per month for 50,000 texts, is the most expensive one. However, there are additional offerings to consider for various company sizes and requirements along the road. Take advantage of a 14-day free trial to see how well it works for you.

8. EZ Texting

EZ Texting is another web-based SMS marketing tool that allows you to create real-time text message campaigns for your company. The platform comes with all of the tools you’ll need to get started with text message marketing and keep it running smoothly.

EZ Texting is the best text Message Marketing software for all business sizes because of its adjustable packages. It’s quite simple to use, and you can adjust most things directly from the dashboard. It even includes a guided tour to get you started with mobile marketing right now.

The dashboard is quite user-friendly and provides intuitive features that are simple to grasp. It’s simple to add new contacts, track performance, and evaluate reports because of the extremely user-friendly interface.

EZ Texting Features

  • Keywords for generating opt-ins and leads.
  • Link shorteners and dedicated shortcodes
  • Customer interaction on a one-on-one basis.
  • Integrations with CRM systems such as Salesforce and automation tools such as Zapier.
  • Automated responses, alerts, and notifications in the event of an emergency or an appointment.
  • Sign-up forms for the web and SMS templates
  • Surveys, polls, and contest capabilities are all available.

EZ Texting Pricing

Monthly memberships to EZ Texting are available in four different price ranges: Value, Essentials, and Premium, which start at $24, $36, and $61, respectively. The Custom plan, on the other hand, begins at $374.

9. Tatango

Tatango is similar to other SMS marketing systems in terms of functionality, but it is designed specifically for political marketers. For over 13 years, it has been regarded as one of the best political SMS marketing software.

Tatango allows you to design messaging workflows without having to know how to code. You can use this tool to segment your subscribers and send them relevant messages to the right people.

It also offers detailed messaging and subscriber analytics, allowing you to gather useful marketing data. Tatango is a great marketing platform for political SMS marketing because of all of this.

Tatango Pricing

  • Messaging using SMS, MMS, and RCS.
  • Automated Messaging.
  • It has Polls/voting
  • Controls at the administrative level
  • Analytics for messaging.
  • Reporting on a higher level.
  • SMS automation depending on events.
  • Analytics-based message tracking.
  • Dedicated API for mobile messaging.
  • Messaging via multiple channels.
  • Messages that are CTIA compatible.

Tatango Pricing

Tatango’s price plans begin at $199 per month and increase depending on the type of campaign you need. It, on the other hand, does not offer a free version or a free trial period.


Textedly is the best text Message Marketing software text messaging marketing platform for small businesses. GoDaddy, Chick-fil-A, and Reuters are among the company’s tens of thousands of corporate clients.

Scheduled campaigns, photo messaging, bespoke subscriber data, and autoresponders are all available through Textedly’s elegant web-based interface. Textedly is also one of the few platforms that allow you to send a text message that is longer than 300 characters.

Small businesses may like the software’s basic reporting features, which include real-time data on user activity and history, interactive graphs, and performance indicators. It also supports an unlimited number of users, imports subscriber lists from other text messaging providers, and enables upgrading to a larger texting plan simple at any time.

Textedly Features

  • Name, ZIP code, and address are examples of data collection features.
  • Text-to-join and SMS surveys are two examples of text-to-join.
  • It has Inbound Multimedia Messaging for optimal customer contact.
  • Real-time analytics and reporting.
  • Guides and advice for SMS marketing that is only available to subscribers.
  • Slack, Hubspot, Shopify, Google Sheets, and other services are all integrated.

Textedly Pricing

Textedly has the widest range of price alternatives that could work for every company. You can start with a free 50-message plan and upgrade to a $24 plan for 1,200 SMS. It also comes with a 14-day trial period.


This article offers the best text Message Marketing software and its characteristics. I hope you’ve learned everything there is to know about mass texting software. Now We know SMS marketing software is a necessary tool that will allow us to communicate directly with our customers in a two-way method. Therefore Investing in the best SMS text messaging software will help you improve your overall marketing efforts, expand your reach, and raise your return on investment.

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